Invent Medic has today signed an agreement with Copenhagen-based Props & Pearls covering the right to market and sell the Arcamea-product Efemia bladder support to health care entities and end-customers in Denmark. The product will be launched in Q1 2019.
Invent Medic had earlier planned to launch Efemia in Denmark on its own, but to instead use Props & Pearls as a distributor comes with several advantages. These include being associated with a well-respected local partner and access to important health care actors.
”We are very pleased to be able to present Props & Pearls as our Efemia distributor in Denmark. This collaboration makes it possible to launch quickly on the market through a partner with a strong business network,” says Invent Medic’s CEO Karin Bryder.
”There is a substansial interest in new solutions for stress urinary incontinence in Denmark, which means that Efemia will fit in perfectly in our assortment. We are really looking forward to get started with informing both professional clients and end-customers of the product’s advantages,” says Props & Pearls CEO Birgitte Baht.
Efemia will be available via Props & Pearls’ physical store in Copenhagen and via its webbshop propsandpearls.com.